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The Simple Way to Use Buyer Personas to Grow Your Business
Most businesses waste money on marketing. The fix? Focus on the three buyer personas that actually drive ROI. Every business talks about...

Jennifer Norton Simpson
Aug 22, 20252 min read


How to Build A Brand That Connects With The Right Audiences
Everyone wants to talk about logos and color palettes, but brand identity goes way deeper than that. In this segment, I’m breaking down...

Jennifer Norton Simpson
Aug 6, 20251 min read
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