How to Build A Brand That Connects With The Right Audiences

Everyone wants to talk about logos and color palettes, but brand identity goes way deeper than that.

In this segment, I’m breaking down what it really means to build a brand that people recognize, connect with, and stay loyal to. Not because you’re shouting your name all the time, but because your presence is that intentional.

A few key takeaways from this talk:

1. Your audience should always be at the center.

If you're not thinking about who you're talking to, you're not building a brand. You’re just creating content. And that’s not strategy.

2. Recognition is built through consistency.

I gave the example of that old Doritos commercial—no logo, no brand name, just the bag and the chip shape. And boom, you knew exactly what it was. That’s brand identity done right.

3. Messaging matters. A lot.

It’s not just what you say it’s how you say it, how often you say it, and how well your audience receives it. When your voice and visuals align, people remember you without needing a name tag.

4. Loyalty isn’t bought; it’s built.

When people feel seen, understood, and respected by your brand, they’ll stick around. That kind of connection only happens when you’ve done the work to know who you’re speaking to.

If your brand still feels scattered, this video is a great starting point. Watch it, then ask yourself: Can my audience recognize me without the name attached? If not, it’s time to tighten it up.

Don’t just build a brand, build one they remember.

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